While COVID-19 may have thrown a wrench into small businesses plans this year, the good news is there are plenty of strategies that you can still use to grow your small business in 2021. These include strategies that will work around the restrictions the pandemic has placed on businesses of all shapes and sizes since it’s a reality we’ll be dealing with at least in the beginning of next year.
Let’s take a look at 3 different ways you can grow your business into 2021 and beyond.
Having a website is more important now than ever. Your customers are looking for you online. A website makes your business more professional and gives you more flexibility and options.
That’s why creating a website is so important.
There are two methods that we’d recommend for building a business website: using a website builder, or WordPress. The former is suitable for tech beginners, while the latter requires a little coding knowledge.
Option 1: Use a Website Builder
How to Build a Website in 9 Steps with website builder:
Choose the right website builder for you.
Sign up for a plan that suits your needs and budget.
Choose a unique and relevant domain name.
Pick a design template you love.
Customize your template design.
Upload and format your own content.
Choose and download apps.
Preview and test your website.
Publish your website on the internet.
Option 2: Use WordPress
How to Create a Website with WordPress in 8 Steps:
Decide if WordPress is right for you.
Buy the right hosting plan (we recommend Bluehost).
Choose and register a domain name.
Install your WordPress site with one click.
Choose a theme for your site’s design.
Create and customize your content and pages.
Choose and install useful plugins.
Make final checks and publish.
At the end of the day, the question of which option you take to build your website comes down to personal preference, and skill level. As with many things in life, the most important part of starting a new website is: to start it! So don’t worry if you’re not 100% sure on either option yet – you’ve got nothing to lose by taking both for a spin.
Have you built your own website? Have any tricks or tips to share? Let us know in the comments!
2. Using Social Media
Around the world, 47% of internet users ages 16 to 64 have spent more time on social media in 2020 than they did in 2019. And those users aren’t just mindlessly scrolling: ecommerce sales are on the rise as well. This only further highlights the value of social media for small business.
Here are all the social media tips you need to market your business in 2021.
1. Start with a plan
2. Decide which platforms are right for you
3. Know your audience
4. Expand your audience
5. Build relationships
6. Pay attention to trends
7. Sell your stuff with social commerce
8. Mix up your formats
9. Focus on quality over quantity
10. Use the right tools
11. Use scheduling and automation to free up more time for engagement
12. Track and refine your performance
No matter the size of your business, social tools can help you better connect with your audience, reach new potential customers, and increase awareness of your brand. If the possibilities seem overwhelming, just start small.
Save time and grow your small business using PromoRepublic. From a single dashboard you can publish and schedule messages to all your social media channels, engage your followers, and monitor what people are saying about your brand online. Try it free today.
Read Social Media Management: How To Do It Right article here.
3. Email marketing
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
GetResponse and Aweber are among the biggest names in the email marketing softwear. So, which one of them is better for you?
Read Aweber vs GetResponse article here.
Final Thoughts
If you want to grow your small business, there are plenty of ways to do so – even during a pandemic. Ultimately, putting the customer’s needs at the center of what you do will always be crucial, and combining that with a strong internal organization structure and new methods of gaining exposure to high-value clients is key.
You should try to apply all of them and grow your business.
We hope this article gave you a good overview of grow your business in 2021 and beyond.
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