Technically, YouTube is the second largest search engine in the world. With over 1 billion visitors to YouTube, you have the opportunity to bring your content to a global buying audience.
You may have a YouTube channel, but it looks like it's not growing. Or, to be honest, you couldn't put in the effort enough to raise him.
Let's change that.
In this article, I'm going to show you 7 tips on how to grow your YouTube channel so you can see your subscriber count grow.
1. Build Videos Around a Single Keyword/Topic
It may seem obvious, but building your video around a single topic/keyword is the best way to get the traffic you want and grow your audience.
Many people who are unaware of SEO best practices skip this step, but it’s crucial if you want your videos to get the maximum amount of viewers.
Try using a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you’re looking to target.
2. Engage with Your Audience
It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction.
If you’re just posting videos without encouraging comments and discussion, you’re missing a trick.
YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments.
Try to respond to every comment you receive (if possible!) and ask users to engage with audio/visual prompts.
3. Promote Your YouTube Videos on Other Social Channels
One of the beautiful things about social media is that you can cross-promote content on different channels.
Promoting your YouTube videos on your other social channels is the easiest way to grow your audience.
What channels are you on? Facebook, Linkedin, Instagram, Pinterest? There are many from which to choose.
And if there’s a channel (such as Facebook) on which you want to post videos directly, you can always do a teaser for the full-length video on YouTube so that you have optimum engagement on all channels.
Don’t forget about your blog; you can post your videos there as well!
Want to turn all your social media mess into one consistent plan? Check out this calendar and improve your publishing right away!
4. Use this FREE tool here to help you go viral
This tool will help you do advanced keyword research, cut your publishing time in half give your videos the best chance to rank higher in search results and most importantly get more more views and subscribers.
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5. Post Great Thumbnails
They may seem like a small thing (because they are), but thumbnails can have a big impact.
YouTube advertises other videos via thumbnail in its sidebar, so you want yours to stand out among the pack.
The same goes for YouTube search. Videos with a catchy title and appealing thumbnail usually rank higher, even if the content itself isn’t as valuable, because they have a higher click-through-rate (CTR).
To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text, and unexpected or unusual images
Use this FREE tool to create great thumbnails.
6. Leverage YouTube Cards
We’ve already discussed the fact that YouTube rewards channels that keep viewers on their pages longer.
These longer average watch times mean people are truly engaged with your content. (You can see how long people are staying on your videos by using YouTube analytics).
By adding YouTube cards, you can add additional recommended videos at the exact point where users are currently dropping off.
Though they may abandon that video, users will be taken to your other content and stay on your channel, increasing your channel’s ranking.
7. Increase Your Uploading Frequency
This tip may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video a week.
Don’t worry; you don’t need a design firm or fancy advertising budget to get this done. Today’s smartphones offer excellent video recording ability, and tools such as Animoto make editing videos easy for anyone.
Consistency is of the utmost importance. Try to post at the same time each day or week (depending on your frequency), and keep your subscribers updated about when new videos will arrive. Then stick to your schedule.
Remember, driving engagement with quality content is what develops engaged followers and subsequently. advocators of your brand! Be true to yourself and your brand, and communicate with your audience along the way.
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Conclusion
To grow a YouTube channel, you need to develop YouTube content for your audience and algorithm. For viewers, make sure your thumbnail grabs their attention and keeps promises. Start your video with a strong hook and edit the content to make it interesting. In general, you want to create an experience that your audience will always remember.
Fortunately, attracting clicks and retaining an audience also increases the visibility of your videos and your channel through the YouTube algorithm. Great content that users click on and generate good view time and session duration can increase the visibility of your video on YouTube. Playlists, collaborations, series and end screens also increase your chances.
What do you think? Have you tried these tips or tactics on your YouTube videos? What are your results like? Please share your thoughts in the comments below and please subscribe to our YouTube Channel.
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